An interview with the instigator of an unprecedented street collection

Chemistry between collaborators heightens each other

 

Swizz Beatz

An internationally-renowned Grammy Award-winning music producer as well as an entrepreneur who graduated from Harvard Business School’s management program. He has taken part in collaboration with many other brands, hosted art fairs, and done charity work.

Q:Why did you choose SHOK-1 for this collaboration?
A:This collaboration was based around photography. The photography I wanted to base the collection on was X-Rays

Q:What is the greatness of his art?
A:Noone ever pays attention to the actual process of the X-ray as photography and Shok-1 is the best artist using X-ray in the art space.

Q:Did you see his artwork in the street?
A:I’ve seen Shok-1’s work for years in the UK.

Q:How do you see the connection between your culture and his art?
A:The connection between my culture and his art is my culture IS art!

Q:What is the most important thing about artwork?
A:Most important thing about artwork is that it brings people together and has a big hand in changing the world.

Q:What kind of fashion do you like?
A:I like all kinds of fashion, especially fashion that’s bold and disruptive.

Q:Do you have any favourite Japanese artists?
A:I love Japanese culture and have my eye on a few artists both on the music and visual art scene.

Q:SENSE magazine features black a lot, do you have any image/feeling towards the colour black?
A: I love all things black!!

Q:Why did you decide to launch this collection in Japan?
A:Bally has a major present in Asia and I’m a fan of Japan. There’s a lot of great fashion coming out of Japan so it felt like the right fit.

Profile
An internationally-renowned Grammy Award-winning music producer as well as an entrepreneur who graduated from Harvard Business School’s management program. He has taken part in collaboration with many other brands, hosted art fairs, and done charity work.

 

SHOK-1

A British artist based in London. He was quick to incorporate the street culture that flourished in the early 80’s America and has sprayed X-ray art on walls all around the world. He established himself in the scene with a career spanning over 30 years. He also acquired a degree in applied chemistry and utilizes it in his artistic expression.

Q:How did you meet Swizz Beatz?
A:He first wrote to me a few years back. He had been a fan of my work for some time and wanted to talk about collecting my art for the Dean Collection. Later on, he called me up and invited me to collaborate with Bally.

Q:Tell us about your relationship with Swizz Beatz What do you admire most about him?
A:Well, of course, I’m super grateful he chose me for the collaboration. To me he’s just a very positive, open-minded guy who’s not limiting himself to one field, a highly accomplished producer who has a passion for art and artists too. I admire his motivation to help strengthen the position of artists in the world.

Q:What was most enjoyable part of the design / curation process?
A:It’s all been fun, but a ton of hard work for all! I especially enjoyed working directly with the heads of department, and also producing mood boards to help inform the collection with some of my various cultural reference points and tastes. It was amazing to see them realised as finished products by the teams at Bally.

Profile
A British artist based in London. He was quick to incorporate the street culture that flourished in the early 80’s America and has sprayed X-ray art on walls all around the world. He established himself in the scene with a career spanning over 30 years. He also acquired a degree in applied chemistry and utilizes it in his artistic expression.

2018.10.10

FASHION / /

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